HD and 3D Technologies to Advance Growth in Consumer Electronics Market
CEMC’s “2010 Consumer Electronics Market Trends and Forecast” Report Now Available; Includes Digital Imaging Data from CITA
Toronto, ON, April 29, 2010 – Consumer Electronics Marketers of Canada (CEMC)—an Electro-Federation Canada (EFC) council—and the Canadian Imaging Trade Association (CITA), announce the release of the newly-published report, 2010 Consumer Electronics Market Trends and Forecast. This report provides an overview of past, current and future trends in the Canadian consumer electronics market. Data is collected from CEMC’s and CITA’sstatistical programs, which gather, analyze, and report data on leading consumer electronics categories.
“The past year has given way to many “firsts” in our market—while expected, these “firsts” are challenging,” says Robert Gumiela, Chair, CEMC Executive Committee; Director of Marketing, Samsung Electronics Canada Inc. “For the first time since its inception, the Flat Panel category did not exceed the previous year’s volume. Also, fewer digital cameras were purchased by Canadian consumers this year than in the previous year, due in large to consumers’ practiced restraint with household spending. However, with the surfacing of new and enhancedtechnologies such as 3D and HD, the outlook for growth in our market looks promising.”
In the digital imaging market, CITA reports a further decline in shipments of digital cameras, but expects the Digital Single-lens Reflex (DSLR) camera segment to increase 6.7% to 345,000 units over pervious year shipments. This increase is expected as more consumers feel the need to expand their picture-taking horizons and demand bothgreater versatility and quality.
In the Canadian television market, CEMC reports a decline in the Flat Panel market, down -4.6% as at the end of the third quarter. Surging fourth quarter sales minimized the gap to a modest -1.7% decrease from the previous year. CEMC’s 2010 Flat Panel forecast shows slight growth of 1.9% over 2009, with a forecast of 2,950,000 unit shipments in 2010, compared to 2,895,000 in 2009. The industry remains optimistic because there will be more choices for the consumer in Flat Panel Television in 2010. 3D has also become a mainstay option for many newtheatrical releases, fuelling consumers to buy 3D-ready Flat Panels.
For more insight on these and other consumer electronic trends, download a complimentary copy of CEMC’s 2010 Consumer Electronics Market Trends and Forecast Report online at www.electrofed.com, or contact CEMC for aprinted copy at mailto:info@electrofed.com.
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The Consumer Electronics Marketers of Canada (CEMC), a division of Electro-Federation Canada, is a nonprofit industry association representing leading manufacturers of consumer electronics. CEMC members market a wide variety of products, including, but not limited to, Flat Panel televisions, DVD players, home theatre systems, mobile electronics, audio products, camcorders, stand-alone projectors, and telephones. Environmental program developments are top of mind for CEMC member companies, including the telecom sector. CEMC works closely with EPSC and government agencies at the provincial level to gather information and inform members on progress made in areas such as product safety and French Language regulations. Common to all interventions is the themecalling for the harmonization of regulations, codes and standards on a national and North American scale.
Electro-Federation Canada (EFC) is a national, not-for-profit industry association that represents over 300 member companies that manufacture, distribute and service electrical, appliance, electronic, and telecommunications products. EFC member companies contribute over $50B to the Canadian economy and employ more than 130,000 workers in more than 1,400 facilities across Canada. For more information on CEMCand/or EFC, visit www.electrofed.com.
The Canadian Imaging Trade Association (CITA) was formed in 1955 as a non-profit organization representing manufacturers, distributors and importers of photo and imaging products. A forum for members to meet, discuss and liaise with each other, CITA encourages peer-based collaboration to drive and support industry growth. Formore information on CITA, visit www.citacanada.ca